|
LISTEN TO THIS THE AFRICANA VOICE ARTICLE NOW
Getting your Trinity Audio player ready...
|
NARC-Kenya, a political party that has been in existence for nearly two decades, has undergone a major transformation. On Thursday, February 27, 2025, party leader Martha Karua officially rebranded it as the People’s Liberation Party (PLP) in a high-profile event attended by key political figures, including Wiper leader Kalonzo Musyoka, former Defence Cabinet Secretary Eugene Wamalwa, and former Deputy President Rigathi Gachagua.
The rebranding, which marks a strategic shift for the party, introduces a new identity aimed at fostering national unity and attracting younger voters ahead of the 2027 General Election. PLP will now adopt purple, lilac, and white as its official colors, replacing NARC-Kenya’s signature red, white, and green. Additionally, the party’s logo has been altered, with a purple rose taking the place of the previous red one. The new slogan, “Unite” and “Liberate,” reflects the party’s renewed focus on unity and social transformation.
Addressing the gathering, Karua underscored the importance of political leaders prioritizing service delivery over personal ambitions. She emphasized that unity should not just be a political buzzword but a driving force for real change.
“The call for unity is the foundation of the liberation movement, and our commitment today is to do just that,” she said.
Kalonzo Musyoka, speaking at the event, backed Karua’s vision, stating that the party’s next phase would be part of a broader movement that emphasizes action and purpose. He stressed that unity should be about progressive ideals rather than merely ousting individuals from power.
“We are going to unite under an idea, under an agenda. It cannot just be unity for the sake of removing an individual because of misrule,” Musyoka said..
On his part, Gachagua, who has been actively engaging opposition figures in coalition talks, took the opportunity to rally the youth to participate in the electoral process. He urged young Kenyans, particularly Generation Z, to register as voters and take an active role in shaping the country’s future at the ballot box.
“The real transformation of this country will happen on the ballot. Gen Z, register as voters and on election day, wake up early and vote for the leaders you want. We will support you,” he said.
The rebranding of NARC-Kenya into PLP comes at a time when political alliances in Kenya are rapidly shifting. The move follows the recent launch of the Democratic Action Party of Kenya (DAP-K) headquarters by Eugene Wamalwa, an event that also saw Gachagua in attendance. Political analysts suggest that the emerging realignments could be laying the groundwork for a new coalition ahead of the 2027 elections.
Karua, a former presidential candidate and a seasoned politician known for her strong stance on governance and democracy, reassured supporters that while the party’s outward image has changed, its core values remain intact. She noted that the decision to embrace a fresh identity was informed by the need to resonate more with young voters, whom she described as the country’s “liberation generation.”
Founded in 2006, NARC-Kenya played a crucial role in past political landscapes, advocating for good governance, accountability, and constitutionalism. With its transformation into the People’s Liberation Party, Karua and her allies now seek to build a formidable political force that appeals to a broader demographic while championing a unity-driven agenda.
LEAVE A COMMENT
You must be logged in to post a comment.